Next Blog Post
Talking Shop Tuesday with Kevin Bobowski: Advice and Tech for Marketing
Welcome to Talking Shop Tuesday, where we sit down with sales and marketing leaders to learn their tips for achieving #peakexcellence.
We’re excited to announce some big news surrounding our customer community!
We launched our customer community back in May of this year. The purpose of the community is for Outreach customers to freely exchange tips, tricks, thoughts, and feedback, as well as pose questions about the Outreach products and business. Along the way, they’re rewarded for their participation with points they can redeem for things like one-of-a kind Hero socks, a team pizza party, or an hour of free consultation with a product manager.
When we launched, our initial goal was to give our customers a voice by providing a place where they could be actively involved in more than simply using Outreach, the product. We also wanted to start a shared identity around our Heroes, which we did, and it’s really taken off. Now, customers ask how they can become a Hero. And internally, our Heroes are practically celebrities – they even have their own wall of honor in our office.
Since May, feedback in the community has been overwhelmingly positive. Engagement is high and Outreach customers are sharing best practices, engaging with products before they're available to the public, and are able to participate in thought leadership opportunities. At the same time, they've been building a network through peer-to-peer interaction and sharing best practices.
Now, our vision and goal for the community has shifted. We want to create a broader grassroots movement open to all. We want to build an inclusive place where all customers can have a supportive onboarding experience, get access to specific education tools, and engage directly with our product, the product team, and each other. A destination, workshop, resource, and community that helps anyone reach the peak of performance.
We are one with our customers at Outreach. They’re our greatest source of inspiration, whether developing new product features or refining existing ones. That’s why we've taken the past 7 months to listen to feedback from customers on how they want to further engage with their community of peers.
Today, we're proud to unveil our new and improved community, The Peak: where Outreach heroes reach maximum potential. Just like any team making an ascent, we all tie together to push forward, pull one other up, and help each other reach the summit of our sales profession.
Here's what you'll experience at The Peak:
If you haven't already, request an invitation to The Peak.