You can’t have escaped the importance of meeting privacy standards this year, as the General Data Protection Regulation (GDPR) went into effect and California Consumer Privacy Act (CCPA) was signed into law. Both the GDPR and the CCPA are aimed at protecting consumers’ data, and giving them insight into how it’s used as well as notifications in the event of a data breach.
If you’re part of a revenue team, you are well aware that data privacy is more important than ever before.
That’s why we’re so excited to announce Outreach’s new partnership with DataGrail, a company devoted to helping people and companies comply with privacy regulations.
Benefits of the Outreach and DataGrail Partnership
Thanks to this partnership, Outreach users will now have unified email preference management across all your systems of communication (e.g., Zendesk, Drift, Marketo, Outreach). Through this partnership, you’ll be able to have a transparent look into how your data is used and control over all of your personal data.
With access to the DataGrail platform, you’ll get three big solutions as an Outreach user:
- An easy path to managing and complying with GDPR, CCPA, and other privacy-related regulations
- A way to note your communication preferences with any third-party apps you use in conjunction with Outreach
- The ability to export and delete data from third-party systems automatically
Best of all, this is all available through a one-click solution—no coding or elaborate steps are required to get these privacy-related protections.
