With the state of sales today, teams need to pivot strategies quickly and need their technologies to be as nimble and dynamic as their business needs.
Part of adapting to the new state of sales is transitioning to account-based sales (ABS). With buyer needs rapidly changing and priorities shifting during this time, many sales orgs have adopted ABS because it has the highest ROI of all go-to-market strategies and its positive impact on ACV, LTV, and win rates.
It’s no mistake that Outreach is the only sales engagement platform that enables customers to truly orchestrate account-based strategies across the customer lifecycle — from marketing, to sales, and customer success. We have used our own best-in-class workflows to execute our own ABM and ABS strategies to fuel Outreach’s growth and success, and today, we are proud to announce that we made these ABS workflows even more powerful.
We have completely redesigned the Prospect and Account Views to simplify prospect list creation, removing extra clicks and steps, while adding new functionality to make your workflows even more powerful in Outreach. We’ve enhanced navigation and added advanced filtering to accelerate rep workflows, reduce rep ramp time, and make your ABS strategies more actionable than ever before.
Enhanced Navigation and Intuitive User Experience
According to TOPO, the biggest challenges sales organizations face in successfully executing account-based strategies is finding a scalable approach across a broad account list. Outreach gives sales teams a leg up by greatly simplifying where and how to find account and prospect info in the platform, and how to act on it.
Some of the new navigation enhancements include:
Advanced Filtering and Sorting Functionality
In addition to a more intuitive experience, we have also added greater filtering and sorting options on your prospects and accounts. These new capabilities make it easier than ever to create more dynamic prospect lists that are always up to date and ready for reps to take action on - without having to do it in your CRM.
Some of the new functionalities include:
Combined, the new Account and Prospect Views accelerate rep workflows, reduce rep ramp time, and make your ABS strategies more actionable than ever before.
We know that part of the challenge in executing a strong account-based approach is identifying the right accounts. To better help reps identify high-value accounts, we are excited to announce new fields for Buyer Intent Scoring, allowing reps to seamlessly integrate customer data into their selling workflows.
Now, reps can use intent data from their preferred provider and maximize their time on the right accounts with the right information, all within Outreach.
And not just any data--proven and actionable data. Today, we are excited to announce that Bombora, 6Sense, and G2 have joined the Outreach Galaxy. By integrating intent score data, reps can now:
See how you can make your ABS workflows even more powerful with new Buyer Intent fields in Outreach.