Having an operational outbound sales strategy is one of the keys to success. Before you begin on any campaign it's important to have some metrics in your toolbox so you can gauge success and failure and tweak what needs to be changed.
Here are some of the key indicators that will help you develop a strategy that works:
- The time needed to close. Generally, it works in your favor if the time needed to close continually gets shorter. If your strategy isn't working in this fashion, you need to look at innovation in general and what a social engagement platform like ours can do for you specifically. A Salesforce enhancement with communication workflows is just part of what Outreach offers.
- Measuring the cost per opportunity. If you're looking for the very best in an outbound sales strategy, it makes sense to measure lead quality as a determining factor for cost per opportunity. Today's modern salesperson understands how to take advantage of each and every innovation offered.
- Click Through Rates. It's always important to determine whether your content generally and emails specifically match the strategy that you've developed. This is one of the most important metrics used in this type of campaign. It can help you determine what needs to be tweaked and/or changed completely.
- The Calls To Close Ratio. Any outbound sales strategy that relies on this important benchmark can quickly tell you how well your strategy is doing. It's very simple and clear. It highlights the number of leads that you have contacted that have converted into sales.
It's important to keep in mind that where these outbound sales strategy pointers are concerned, referrals are the tried and true method that need to be mentioned. Our Account Activity Feed will show you all the communication that's taking place within any given account. Combined with traditional referrals, you'll be able to see the progress of an entire sales team from one central location.
Finally, it's very critical to manage your sales leads effectively. Understanding that quality is always more important than quantity is one of the central ideas that will help you succeed. When you're looking for solutions and the ability to amalgamate all the sales information you have one location, Outreach is your one-stop solution. We're continually looking for better ways to serve so why not check out our New Prospect Quick Actions?