Sales email tracking tips that work wonders

Posted August 21, 2017

By Serena Miller

Editor, Sales Best Practices at Outreach

It doesn't really matter what industry you are working in, sales email tracking has become an important part of your sales toolbox. Making sure the emails are effective is step one in this process. Here are a few tips that will help you to write the kind of emails that have an excellent ROI.

Timing is everything

Well before you track any email you need to know the best time to hit the send button. It stands to reason that many people don't work in an industry where they can check their smart phone or laptop continually. That's why it is always better to send emails in the evenings or on weekends when people are paying more attention to their devices.

While a Monday morning email might seem like a good idea, it's better to send that message on Monday evening or Sunday afternoon.

Personal is good

In case you haven't noticed, the days of hard-sell are over. If you're going to use sales email tracking software, you need to be sure that the emails you send out initially are personable. Doing a little research and making sure the first line of an email tells a prospect you know something about them is a good first step.

Outreach is a sales engagement platform that brings everything together. The outbound analytics platform that we have incorporated will help you to see which emails have been opened and interacted with. The email automation services we offer are second to none. They will help you create a simple and effective way of making that form of communication the best it can be.

Simple and Short

Emails that are simple and short are more productive than longer ones. Keep in mind that the purpose of one of these emails isn't to list all the advantages of buying your goods and services. You only want to get a response from the prospect so make sure that you have a good call to action included somewhere. A few sentences is all that you will need.


Finally, it is important to remember that sales email tracking works best when there's an interaction with the email. That means these communications should be designed to engage your prospect. Asking the prospect to answer and tell you about the problems they are having you can solve is a good way to start the ball rolling.


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