Objections are part of the cold calling game. They can derail you faster than you can say "Did I catch you at a bad time?"
You need ways to keep your prospect on the line, and buy enough time to educate them and sell the meeting.
And that's where objection handling comes in. Knowing how to sidestep cold call objections can separate a good seller from a great one.
In this episode of 60 Seconds to Sales Excellence, we show you how to overcome three of the most common cold calling objections. So take a minute, sit back, and up your objection-handling game!