Email tracking software benefits

Posted August 28, 2017

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By Serena Miller

Editor, Sales Best Practices at Outreach

Outreach offers email tracking software for your account based workflow so you can get all the information you need to make sales decisions quickly and easily. You can access all of your different templates from your Gmail inbox when you use us, and that’s just one of the excellent features we provide.

If you’re looking to expand your current business or are brand-new to the enterprise world, there are a whole range of concepts you’ll need to master. Some have everything to do with all of the latest technological innovations and others are more basic. Here are a few email tracking software benefits that will increase your bottom line.

  • Pinpointing prospects. Email tracking software is an advantage when you are trying to pinpoint where a prospect is in the sales cycle. It gives a business the chance to tweak their email messages and timing to be as effective as possible. This type of software also provides an insight into client’s tastes and preferences.
  • Streamlining your prospects is another benefit of this software. You’ll be able to see who opened an email and put a response into play much quicker when the system is automated. Tracking inbound and outbound emails is an important part of understanding your sales cycle.
  • Users can place emails using a variety of different categories that will help them to further classify these prospects. For example, tags and lists can be attached to categorize prospects and prioritize them.
  • The software also allows you to see other valuable metrics that can help you tweak either the email or the entire sales technique. For example, a hard bounce count can help you determine which emails weren’t opened for technical reasons such as an email address that doesn’t exist anymore.
  • Being able to use other metrics like the delivery rate can also be highly useful. Understanding that an email has been successfully delivered is a good foundation to start tracking other metrics like open and click counts.

Outreach understands how important a good communications workflow is to increasing your sales. Impeccable email tracking software is a big part of your toolbox when you sign on with us. We are the sales engagement platform that stands head and shoulders above the competition with a variety of excellent features that includes Salesforce and email integration.


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