Outreach announces integration with Highspot

Posted July 17, 2018

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By Stephen Farnsworth

Head of Partnerships at Outreach

At Outreach, we believe that salespeople are the lifeblood of any business. They form real connections with prospects through authentic communication and a consultative approach. And that takes the right messaging and content at the right time.

That’s why we are excited to announce our new integration with Highspot, a leading enablement solution for high-performing sales teams!

So what does this partnership mean for Outreach customers? One of Outreach’s primary goals is to facilitate the creation of streamlined workflows for our users to increase sales efficiency and effectiveness. With this new integration, reps can now leverage Highspot’s AI-driven platform to bring relevant sales assets and content directly into the Outreach customer engagement platform — right where our customers live and breathe.

With Highspot and Outreach, long gone are the days of endlessly combing through internal repositories to find the right piece of content for a prospect. The powerful assets are automatically surfaced so reps can rest assured the right message is reaching their prospects.

Here’s how it works:

1. Recommended Content

Outreach is committed to amplifying the effectiveness of sales reps, enabling them to engage more prospects and build more pipeline with personalized communication at scale. And we know content is at the heart of campaigns that convert. With our new Highspot integration, compelling content is surfaced on time, every time. That content can be used in your current emails, sequences, templates, and snippets to produce the highest prospect engagement at every stage of the buyer’s journey.

2. One-Click Content Integration

It’s as easy as 1, 2, 3 — sellers can insert any content managed in Highspot, including decks, data sheets, case studies, videos, and more, directly into Outreach emails, sequences, templates and snippets. Sellers can be confident that they have the best, most-relevant content ready to engage their prospects. Worried about cumbersome downloads? Don’t be — Highspot makes content accessible via the cloud both online and offline, no downloading needed.

3. End-to-End Analytics

We believe in using science to improve the art of sales. To do so, you need visibility into what works, and what doesn’t. With Highspot, sellers have access to comprehensive analytics necessary to understand how prospects engage with content deployed using Outreach, and which pieces of content perform the best with their audience.

“We expect that the integration between Highspot and Outreach will be a powerful tool for our sales team,” said Sean Goldie, Director of Field Sales Enablement at Apptio. “From boosting productivity to reaching buyers with the right content at the right time, we are always striving for efficiency and excellence when engaging our buyer. This new partnership supports that strategy perfectly.” 

It truly is a perfect partnership! To learn more about the new integration and whether it’s right for your team, contact your customer success representative or request a demo.


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