Users will now notice more accurate open tracking for two awesome reasons

Posted April 20, 2016

By Andrew Kinzer

VP of Product Strategy at Outreach

Today, I am excited to announce that we have made two upgrades to improve the analytics around email open tracking.

The first upgrade we made was around ensuring that multiple back and forth messages in an email thread don't include more than one beacon, because in open tracking, we only need one to accurately detect an open.

Second, we have now upgraded Outreach to ensure that beacons can't be triggered by an Outreach user, so that if you or a colleague visit your own sent message, we can prevent false positives from logging.

We're really excited to make these upgrades, and we can't wait to show you what else we have coming out soon.


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