Here at Outreach, we've put together a simple and effective engagement platform for your entire sales team. We've left no stone unturned to bring you the most innovative and complete tool on the market today and of course that includes outbound sales automation capabilities.
It's more than likely clear by now that this kind of automation is the path to building efficiency and consistency as well as saving time and money. This kind of product requires a few starting points to get going. Here's a few highlights you'll need to consider to establish an automated sales strategy that will bump those sales numbers in the right direction.
The proof is in the pudding, as they say, and carefully crafted emails are a great way to replace cold calling. Research has shown that you're more than likely to get a response after several attempts at contacting prospects. That means that the kind of emails that are most effective are personalized and here's a few of the things that you should include:
A well-crafted email is only one arrow that you want to have in your quiver. After you send those out electronically, it's time for a series of well-timed and carefully crafted phone calls. These are a great way to schedule a demonstration for someone who has been introduced to your product through the aforementioned emails.
Of course you can't forget the fundamentals for any successful outbound sales automation strategy. That includes putting together the right buyer personas based on research into your demographic target market's characteristics and being able to identify the decision-makers.
Having a template to work from can ensure that your outbound sales automation strategy increases profits.