Email tracking tools series - 5 tips for a successful email marketing campaign

Posted August 28, 2017

By Serena Miller

Editor, Sales Best Practices at Outreach

Well before you can use our email tracking tools for the best results, it's important to have your sales organization design an email marketing campaign that works. Here are a few different proven strategies and new innovations that will get you the best ROI.

Social Media

Establishing yourself as an expert in your field by using social media platforms is just one of the advantages. If you get this right, this arrow in your quiver works with email tracking tools to increase profits through sales. It's important to get visitors to opt in so they become prospects. Platforms like Facebook and Twitter can be a starting point that you can build on, but remember to stay away from old school hard-sell techniques that turn prospects away.

Website Integration

Email tracking tools like the ones we offer here at Outreach work well with the data they get from your website. We can put all of this data on one easy to read dashboard so you can rate prospects. If you're going to use this technique you should have an excellent website-to-lead form that visitors can fill out and opt in to a newsletter.

Develop a good online strategy

Like any other kind of sales campaign, you need to have a good strategy for ecommerce to work. Online is no exception. Using different social media channels like LinkedIn are to your advantage. You can engage with prospects here and quickly contact prospects to take your campaign to the next level.

Take note that Facebook groups are becoming a popular way to market your business. Once again you can direct these back to an email address that can then be tracked using our email marketing tools.

Helping your email campaigns grow

Outreach offers a unique and cost-effective way to personalize email tracking tools efficiently and quickly. It's important to nurture any of the campaigns you adopt so that your sales pipeline fills quickly. Our products allow you to score leads based on several different important metrics like when they open the email and if they respond to your call to action.

Targeted Content

It's very important to make sure your email marketing campaigns get directed to the people who are more than likely to buy your goods and services. Conversational tone is important here. You will also want to be sure to use industry specific keywords and experiment with different text formats to see which ones get you the best results.

Once you have a good email campaign designed and implemented, our email tracking tools are indispensable.


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