Sales engagement

Create quality pipeline and increase productivity

Get the right message to the right prospect at the right time. Outreach’s sales engagement capabilities help sales teams improve prospecting effectiveness and lead follow-up efficiency, so every rep can build qualified pipeline that converts to revenue.

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Outreach allows us to reach more prospects with tailored messaging around their personas.

Tom Coyne

Former Senior Director of Commercial Sales

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Over 6,000 global customers trust Outreach

Maximize rep productivity and build more pipeline

Outreach simplifies and automates prospecting workflows to generate high-quality pipeline that converts. Proven templates, snippets, tasks, and account-based workflows generate responses and help reps engage with prospects throughout their buying journey. And when the contact is out of office, Outreach automatically pauses them within the sequence until their return date.

For reps bogged down with manual entry across CRM and other tools, Outreach improves the quality of your deal data by seamlessly syncing rich engagement data across email, LinkedIn, and calls with your CRM contacts and opportunities. That means reps can spend more time moving the conversation forward.

    Deliver personalized, high-touch experiences at scale

    Send every prospect personalized messages at exactly the right time. Outreach helps every rep build pipeline in a more consistent, effective, and efficient way — so reps can move opportunities forward without sacrificing the buying experience. Industry-leading sequence and reply features ensure that reps can easily manage multi-threaded conversations without letting prospects fall through the cracks.

      Scale sales excellence with AI

      Outreach identifies your most effective sales plays, then helps you optimize and scale best practices. Machine-learning-driven A/B testing, buyer sentiment analysis, sequence insights and the sales execution report all help reps optimize every customer touchpoint for engagement — all based on your company's unique engagement and sales data.

        Sales engagement features at a glance

        Streamlined workflows

        Leverage task prioritization, sales playbooks, and proven sequences with templates and snippets to maximize rep productivity.

        Advanced sequence capabilities

        Manage multiple stakeholders within the same sequence. Consolidate responses across multiple emails into a single thread. And prevent contacts from stagnating, with automated follow-up sequences.

        OOO detection

        Outreach identifies when prospects are out of office — and automatically pauses your sequence until they return.

        Automated data sync

        Save rep time and improve data accuracy by automatically syncing sales activities with CRM.

        Sentiment analysis

        AI-powered sentiment insights help overcome objections and increase reply rates.

        Calls & meetings

        Integrated call and meeting scheduler makes it easy to book customer meetings.

        Integrated A/B testing

        Know with statistical significance which messages and engagement steps work best, then scale best practices.


        Rich, AI-powered team insights help managers understand what content, workflows, sequences, and rep behaviors are leading to meetings and ultimately opportunities.

        Check out the latest sales engagement features in Outreach: See how sales teams can customize and personalize seller workflows, maximize productivity, and improve pipeline generation. 

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        See the full power of the Sales Execution Platform

        Create quality pipeline, maximize rep productivity, and drive predictable revenue growth with Outreach.
        Maximize seller productivity with high-impact sequences and playbooks that help the entire sales organization efficiently create new pipeline.
        Run deep, data-driven deal inspection with reps, focusing on actions that accelerate deal velocity and boost conversion rates.

        Increase win rates by 26% by allowing AEs and customers to jointly drive smooth, predictable purchase processes that improve deal qualification and clarify every deal’s next steps.

        Run winning sales meetings with real-time, in-meeting enablement that decreases rep ramp time while automatically surfacing trends, new objections, and competitive threats.
        Increase quota attainment with insights that guide sellers before, during, and after critical meetings. Share examples of best practices, coach on next steps, and spot risks across every deal, without having to attend every call.
        Quickly identify and prioritize the winnable opportunities, spot at-risk deals, and get actionable recommendations that increase win rates.
        Confidently inspect your pipeline to detect gaps, model assumptions, and scale strategies that increase conversion rates and seller productivity.
        Make forecasting less manual, more frequent, and increasingly accurate. Adjust assumptions, model scenarios, and analyze trends to increase pipeline coverage and win rates.