Track email engagement right from your Gmail inbox

Posted February 22, 2018

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By Chelsey Feldman

Product Marketing at Outreach

Ever wish you could see what was happening on the receiving end of your email without ever leaving your inbox? Now you can with Gmail Engagement Insights. We have built open and click tracking, powered by Outreach, right into your Gmail experience. This enhanced Gmail integration is another Outreach tool you can use for more visibility into your communications so you can engage with your prospect at the perfect moment.

The next time you open Gmail, you’ll see engagement stats right inside of your message when you open an email. You just need to have Outreach Everywhere enabled and be logged into Outreach in the Chrome extension. In the email, you’ll see:

  • The total number of clicks
  • The total number of opens
  • And the location and device of the last open & last click
Gmail engagement insights

As an avid email stalker (we all have our vices), I’m pretty excited about this update. But don’t take my word for it! Here’s what our customers have to say:

"Easy insights and saves multiple clicks. It's easy to use and quick to see. The team commented and liked it immediately."
ROB OSBORN, SIGNAL SCIENCES

We hope this update provides more insights into the best way to reach your prospects and saves you a few clicks and interruptions from your previous email workflow. To see other recent updates to our Gmail experience, check out this post. For more information on Gmail Engagement Insights, check out our support article.


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