Expanding Your Playing Field: How to Break into New Markets
Expanding from selling to your ideal customer profile (ICP) to innovative new markets requires the right intel, team, and tenacity. In this webinar, you'll learn how Outreach broke into the first market outside of its ICP and into the professional sports and ticketing market. You'll get a step-by-step guide on how to scout new markets, build your team, and trail blaze while staying true to proven processes so your company can also expand its customer base.
Join sales leaders to learn how Outreach landed some of the biggest names in professional sports, including the Sacramento Kings (NBA), the Seattle Mariners (MLB), Rutgers University (NCAA), and more.
Ken Amar, SDR Team Lead @ Outreach
Brooke Bachesta, SDR Manager @ Outreach