Guide

5 Trends Every CRO Must Know

Get a leg up on the competition

It wasn’t that long ago that the title of CRO was an anomaly, something you rarely saw outside of hyper-growth startups in Silicon Valley.

But companies, big and small, saw the writing on the wall, and now those days are gone.

CROs need to optimize the entire customer journey for effectiveness and efficiency, so it’s important to stay up on the current trends or risk falling behind. 

In this no-nonsense guide, we will outline the top five trends every CRO must know, including:

  • Why Revenue Efficiency is becoming more crucial
  • How Machine Learning and Artificial Intelligence are changing sales forever
  • Why Time-to-Value is the one metric you can't ignore

Each section is coupled with actionable tactics to help you get ahead of the trend, and the competition!