Outreach on Outreach

Development

Response Rate Doesn’t Help You Optimize Sequences. (Here’s What Does.)

When sales reps select email variants based on response rates, they choose underperforming options 40% of the time. But what about accounting for sentiment? We recently put sentiment to the test in a sequence targeting marketing leaders.

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Demand Gen Leadership

How to Organize a Virtual Event That Actually Drives Revenue

When we transformed Unleash into the Unleash Virtual Summit, we launched the largest virtual sales conference in the country, completely redesigned our engagement strategy, and influenced $119 million in pipeline.

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Development Closers Management

Why (and How) We Started Asking Our AEs to Source 30% of Pipeline

By asking our AEs to self-source top tier opportunities after the start of the pandemic, we brought in more decision makers earlier and built an Account-Based Sales muscle.

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