Outreach Recognized as a 2025 IDC CX CSAT Award for Sales Recipient

We're proud to announce that Outreach has been recognized as a recipient of the 2025 IDC CX CSAT Award for Sales. This award is based on independent customer satisfaction research and reflects the success that customers report when they adopt a unified AI revenue workflow platform to streamline their operations. 

This recognition comes at a time when delivering a consistent, high-quality customer experience in B2B settings has become more challenging than ever. Buyers expect speed and personalization, but revenue teams are often held back by disconnected tools and manual workflows. This can create friction and lead to a disjointed journey for the customer, which is the exact problem we're helping our customers solve. 

About the 2025 IDC CX CSAT Award 

The IDC CX CSAT Award is based on the IDC CX Path Survey, which analyzes ratings from approximately 2,900 organizations across the globe. Based on ratings collected in IDC’s 2025 CX Path Survey, Outreach placed in the highest scoring group for vendors serving the sales application market. 

Customers rated vendors on over 30 satisfaction metrics, covering aspects like their experience with the vendor’s innovation and their ability to achieve important business goals.  

This recognition comes at a time when the IDC CX Path Survey indicates that the majority of companies plan to increase their spending on sales technology, with a specific focus on AI innovations.  

Why CX Is the New Revenue Differentiator 

The quality of the enterprise customer experience for revenue teams has shifted from a secondary concern to a critical competitive advantage. Today’s buyers have little patience for disjointed processes or siloed systems that limit their insights into the buyer needs. When sellers lack the right data or context at the right time, the buyer feels it in their interactions with the seller, and this friction can derail deals and damage relationships. 

To solve this, organizations must connect prospecting, engagement, forecasting and deal execution into a single revenue platform. AI-powered revenue workflows and AI Agents can help create a more cohesive, contextual experience for both the seller and the buyer. 

How a Unified AI Revenue Workflow Platform Enables CX 

When your Sales, Revenue Operations, and Customer Success teams all operate from a single platform, the customer journey becomes much smoother as every team has visibility into the account from one single platform This unified approach allows you to deliver consistency at scale. Outreach helps ensure that every interaction—from the first cold email to a critical renewal conversation—maintains a high standard of quality and relevance. For example, a business might use Outreach to ensure that handoffs between SDRs, and AEs, and customer teams are seamless. It's all about preventing the "dropped ball" scenario and getting ahead of any communication gaps.  

Elevating the Buyer Journey with AI Agents 

AI Agents are force multipliers for customer experience. They are designed to handle the repetitive, time-consuming tasks that can bog sellers down, freeing them to focus on what they do best: building relationships and solving customer problems. 

AI Agents can support sellers in multiple ways: 

• Research Agent: This agent gathers critical account insights instantly, ensuring sellers never show up to a meeting unprepared. The benefit for the buyer is tangible: they feel understood because the seller is already familiar with their business and potential needs. 

• Personalization Agent: Instead of relying on generic templates, this agent helps craft relevant and timely messages based on real-time context. For the buyer, this means receiving valuable information that addresses their specific situation, not just another piece of spam. 

• Deal Agent & Revenue Agent: The Revenue Agent supports sellers across the full revenue lifecycle, from prospecting through renewal, by driving efficiency, increasing high-quality conversations, and improving pipeline predictability. While, the Deal Agent automates and improves deal management by surfacing AI-recommended updates to opportunity fields, reducing manual CRM work and keeping pipeline data accurate. Together, they help reps stay focused, teams stay aligned, and leadership maintain a healthy, reliable pipeline. 

How Trust and Governance Shape the Customer Experience 

For the enterprise buyer, trust is the foundation of the customer experience. A secure and reliable platform is a prerequisite for building a lasting and successful partnership. 

Outreach's commitment to enterprise-grade security and data governance ensures that AI-driven interactions are not only safe but also consistently on-brand and compliant. This reliability is a key part of delivering a predictable, high-quality customer experience that global enterprises can depend on. Consistent uptime and a robust architecture are essential for supporting a sales customer experience that functions day in and day out without interruption. 

Ready to Elevate Your Revenue Team? 

For us, being recognized by with the IDC 2025 CX CSAT Award for Sales reinforces our core belief: combining deep workflow automation with powerful AI and Agents is the key to unlocking better customer outcomes. This approach empowers revenue teams to meet and exceed modern buyer expectations. The future of sales belongs to teams that use technology not to replace human interaction, but to make it more meaningful, responsive, and effective. 

IDC CX Awards are based on independent customer satisfaction research and do not constitute an endorsement of any vendor, product, or service.