How to Implement Your Account-Based Sales Strategy (ABS)
For decades, marketing and sales teams have used high-volume tactics to drive revenue. But the spray and pray, dialing for dollars, boiler room approach only gets a business so far. This high calorie burning approach works for an initial launch, but it’s not sustainable for long-term success. Volume-selling comes with a higher cost of sales, lower margins, and limited expansion opportunities. This is widely understood and is the catalyst for why Account-Based Marketing and Sales are the hottest topics in the industry today.
Even though ABS has become widely adopted, many sales leaders still don’t understand the foundation of Account-Based Sales and how it differs from traditional sales. Isn’t all B2B sales account-based sales? Is ABS a buzzword or a strategy I should continue to refine? ABS has become an ambiguous term, but that doesn’t take away from the major impact it has had on modern B2B sales organizations.
In this webinar, you’ll learn:
- How to put your ABS plan into place
- Territory management best practices
- How to work cross-functionally with account-based playbooks
Todd McCormick, Chief Marketing Officer at Terminus
Matt Gingerich, VP of Sales at Bombora
Harmony Anderson, Head of Demand Generation at Outreach