Waiting too long to reach out to buyers is the biggest mistake even your best sales reps make. It’s critical to follow up with your leads sooner than later. And we now know for sure that the window of opportunity is incredibly small.
Outreach analyzed more than 12 million prospects from June 2019 to August 2020 (right in the thick of COVID-19) — and we discovered...
Sales reps only have 14 days to engage a buyer before conversion is so low it’s not worth reaching out.
Based on our research, the longer prospects are silent, the less likely they are to convert from a lead to an opportunity. This pattern of silence has stayed consistent since COVID-19, even though top-of-funnel conversion rates have dropped 10-15 percent for both engaged and silent prospects.
Our data shows the chance a prospect responds drops every day that passes.