IDC Study

Agentic AI in Revenue Intelligence: Driving Sales Transformation

    Agentic AI is reshaping how revenue platforms operate, leaving many leaders questioning what’s hype, what’s real, and how to prepare. The latest Outreach-commissioned IDC White Paper, sponsored by Outreach: Agentic AI in Revenue Intelligence: Driving Sales Transformation, (Doc ##US53939625, January 2026) answers those questions with fresh data and a clear look at how AI is already transforming revenue orchestration, including why 40% of organizations are scaling AI across revenue functions.

    In this IDC White Paper, you’ll learn:

    • The top opportunities and risks revenue, sales, and IT leaders must plan for · Where agentic AI is driving measurable impact across conversion rates, forecast accuracy, and faster onboarding for new sales team members.
    • The future outlook for agentic AI opportunities and investments

    Get the latest findings from IDC and see what’s ahead for revenue intelligence. Read the full IDC White Paper, sponsored by Outreach.

    This disparity between non-investors and early adopters (of agentic AI) indicates that revenue technology organizations are at an inflection point, where those without agentic AI strategies risk falling behind competitors.
    Michelle Morgan, Research Manager, Sales Force Productivity and Performance, IDC

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