Sales Best Practices

Sales Impact Academy and Outreach: More Peer-to-Peer Learning and Sales Expertise

Shauna Banning, Field Programs Specialist at Outreach's Avatar

Shauna Banning, Field Programs Specialist at Outreach


We’re thrilled to continue our longstanding relationship with Sales Impact Academy (SIA) to bring you more inspirational content to your screens.

Sales Impact Academy is an online subscription-based learning platform for sales and marketing professionals in tech SaaS startups and scaleups. It hosts an extensive roster of live events to bring together experts in industry and encourage peer-to-peer learning. SIA aims to solve the global knowledge crisis in modern B2B sales and marketing, which has led to 90 percent failure rates in all startups and 70 percent failure rates even in Series B and C stage companies.

A solid partnership

Outreach sponsored SIA’s In This Together (ITT) Series, a program of daily live broadcasts that started in April as a response to the COVID-19 pandemic. With that series now over, after more than 100 broadcasts, the collaboration continues.

We are now sponsoring two new live events called the Masters Series and Impact Hour. The first Masters Series event is coming up soon — and you won’t want to miss Seven Secrets to Scaling Success — From Zero to $1B in Sales at Tableau!

Outreach sales leaders have contributed their sales expertise to SIA’s live events for a while. Sam Nelson, SDR Leader at Outreach, recently signed up as a coach with SIA and has developed a course called Prospecting Through Sequences. He was featured twice in the ITT Live broadcasts alongside Ken Amar, Manager of Sales Development and SOA Record Holder.

Outreach SDR Manager Brooke Bachesta has also appeared on one of the broadcasts, sharing the incredible sales and prospecting knowledge that is expected from SIA’s events.

As hungry craftspeople, we’re obsessed with continuous improvement — and so is SIA. We both believe upskilling teams through peer-to-peer education is the best way to rapidly grow and share knowledge, especially when working from home.

Peer-to-peer learning

The World Economic Forum states that peer power will help us all navigate through COVID-19. In a survey for the Workforce Purpose Index, 53 percent of respondents said they learn more from their peers than they do from their managers.

In a world where many sales teams are isolated in the comfort of their own homes, online education builds a community for reps to share best practices as they navigate tough times.

SIA found that the tech industry wants real-world, demonstrable experience that they can take back to their colleagues and customers, and the Masters Series provides that knowledge and expertise.

What will I learn in the Masters Series?

The Masters Series is a monthly live broadcast which features top experts from the sales and marketing industry sharing how they achieved massive scale and success at some of the most iconic tech companies in the world. It will be fun, informal and insightful with the ability to ask questions and get answers from the experts.

Join us for the inaugural event on October 22: Seven Secrets to Scaling Success — From Zero to $1B in Sales at Tableau with Kelly Wright and Elissa Fink.

Outreach is a proud sponsor of this series, and we’re thrilled to further our partnership as we continue to provide flagship educational content for sales and marketing leaders.

Register for the inaugural Masters Series event!