The role of an SDR — and what it takes to be successful — has changed a lot in a few short years. Victoria Loewenstern, Director of Sales Development at LivePerson saw a need to balance quality and quantity to engage prospects at scale. With Outreach, the team has transitioned from traditional cold calling to deeper prospect research as they test different engagement strategies and optimize for success.
“The number one tool that we're enabling on first is Outreach.”