Apr 24, 2018 | Sales Best Practices
How We're Making Sales Teams More Intelligent with Amplify
With Amplify, we're leveraging machine learning to help you make more intelligent decisions at scale, and to help you drive stronger results while increasing revenue efficiency. Outreach CEO, Manny Medina, and Machine Learning Engineer, Yifei Huang, discuss what that means for sales teams and why we believe in building a transparent Machine Learning engine that you can trust.
We built Amplify because our true North has always been to help the sales person be better at their job. We're going to make them better by not only by giving them sequences, workflows, and then actions that they can take to engage their customers, but also by giving them the ability to get better over time. This means, we're going to take their actions, analyze them, and then serve it back to them in a way helps them improve.
We are sitting on a goldmine of rich data and we can make it valuable to our user and sales organizations.
The whole genesis of machine learning — which was around back propagation — is sort of coming to a plateau. And it's missing some core principles, such as the ability to make inferences, and the ability to figure out why things work. What we have found is that the the market is taking the approach of going down the deep learning route. They take this approach of a black box in which you don't know how they come up with an answer. All you know is that you have to trust it, and that's not how we do it.
We believe we need to tackle this problem following general scientific principles. Hypotheses need to be testable, and data should be very carefully examined to verify its quality. When we built Amplify, we built it with the core belief in mind that people need to understand why things work so that machines can understand why things work; then the machines can get better at helping people.
From a manager's perspective, you're going to look at two things: Is the team adopting the new technology? Is the new technology delivering a measurable lift? If we can do both, those are the kind of technologies that are going to drive results forward. The era of the black box is over.
With Amplify, we are able to take personalization in Sales Engagement and communication into the next magnitude by leveraging algorithms and by leveraging the wisdom hidden in data you already have.
We're going to make this ability to get better over time available to every seller and every manager. We're going to take those learnings and share them with you in a manner that allows your team to adopt them and increase their production in a very measurable way.