CRM Is Not Enough: Outreach Is Joining the Platform of Independents

Audrey Weber's Avatar

Audrey Weber

Associate Content Editor

The sales engagement platform (SEP) evolved from a need for a system that integrates seamlessly with your CRM and generates higher sales performance. Your CRM is the essential data platform for every customer-facing team, but using that data, and keeping it clean, is labor-intensive and sometimes requires an entire team of CRM administrators. SEPs help to fill in the cracks by automating tasks, cleaning data, and leveraging machine learning to help you improve your processes. They’re so good, actually, that we’ve realized…

The CRM is not enough anymore.

Your CRM centralizes, analyzes, and updates all information about prospects, leads, and clients. Obviously, no revenue organization can thrive without it. You can even execute a simple sales process using a CRM and standard productivity tools. However, staying ahead of the competition and growing your business requires not just is a system of record but systems of action, as well.

In this new generation of customer relationships, your tech stack must include software that can go beyond your CRM to not just manage, but engage your customers.

The Platform of Independents

We, the software companies of the 21st century, in order to form a more perfect customer data technology stack, are declaring our independence from the CRM.

We are united in this common goal: to provide better alignment and integration across sales, marketing, customer success, and all other customer-facing departments.

The Platform of Independents is led by ten independent software companies—Segment, Airship, Amplitude, Drift, Iterable, Mixpanel, Outreach, Pendo, Radar, and—and joined by over 190 startup co-signatories that are setting a new standard for business technology.

In the emerging mobile, digital, buyer-centric age, customers expect to interact with your business via the channels that they prefer. This can be webpages, smartphones, email, in store, social media, and more. Our platforms serve to enhance your CRM and make navigating the multi-channel customer experience easier and more efficient.

The Platform of Independents pledge to provide software that gives businesses:

  • A world of choice, where businesses are free to build a technology stack with the tools that they need, not just the one their CRM suite has chosen for them.
  • A world of flexibility, where data can be used across every department to exceed customer expectations, not just in sales and marketing.
  • A world of opportunity, where every business has the technology and ability to be customer-first.

Join the Movement

The values of The Platform of Independents will be explored in a live event and webinar on February 5th, 2020, at 9am PT. Forrester Principal Analyst, Brandon Purcell, and Segment CEO and Co-founder, Peter Reinhardt, will discuss the new martech landscape and how your company can build the customer data technology stack that matches the reality of today’s multi-channel, digital era.

Register for the webinar to learn how we propose to shake off the yoke of the CRM and create better products, respect customer privacy, and make smarter business decisions without a one-size-fits-all approach.

Declare independence from your CRM!

Join the movement
Brought to you by