In the new era of B2B sales, AEs must run their book of business – like a business
Inbound pipeline is slowing, marketing budgets are under pressure, and SDR ratios are declining. To hit quota in this new era of B2B sales – AEs need to balance driving more of their own pipeline coverage and running an effective sales cycle to close those deals.
Watch this conversation featuring Forrester Research to learn:
Seth Marrs, Principal Analyst, Forrester
Matt Flug, Evangelist, Outreach
Grace Presnick, Account Executive, Outreach