The Sales and Marketing Operations Guide to Integrating Your Inbound and Outbound Sales Strategies

Most common sales and marketing technologies have evolved to fill an operational gap—before Salesforce, pipelines were managed in spreadsheets, before marketing automation, we were using Mail Merge. And before the introduction of Sales Engagement, salespeople were trying to hack the outbound sales motion with Salesforce tasks and post-it notes.

Sales Engagement platforms are changing how sales teams of all sizes sell, but with that comes confusion within the operations function as to where it may fall in the sales stack.

Download this guide to learn:

  • Why Sales Engagement is not a replacement for Marketing Automation or your CRM
  • How you can leverage the strength of all three systems to solve your operational gaps and build alignment between your operational teams
  • Step-by-step instructions for building a system to handle your inbound leads in less than five minutes