Creating & Managing a Content Committee
Hosted on Tuesday, August 22 at 9:00 am PDT
In today's digital age, content is one of the first impressions you leave on prospects and is critical to the ongoing success of your create and close strategy. Creating and maintaining quality content should be a core part of your sales strategy, and implementing a content committee is a crucial first step. Much like taking your car in for regular maintenance, a content committee allows your organization to review and optimize your content to be successful, repeatable, and scalable.
Join Outreach content experts as they share how they utilize content committees in their work, the impact their strategy has made on customer content, and how you can build and operate a content committee at your organization.
By the end of the session, you'll be able to:
- Understand the importance of continually reviewing and auditing the performance of your content
- Identify and recruit key members for your committee who should be involved with the implementation and management of your content strategy
- Set committee expectations and build an optimization process
- How to develop and iterate on sequences, templates, and snippets within Outreach
- … and more!
All sessions will be recorded and available to each participant afterward.