Guide

How to Deliver a Frictionless Buyer’s Journey

The average B2B decision maker has been conditioned to expect an experience on par with Amazon—do some research online, decide to buy, and the product magically appears a short time later, easy to use and effective.

So how can you make buying your solution or service as frictionless and seamless as possible—from form-fill to onboarding and everything in between?

In this guide, you will learn concrete strategies to reduce friction in your sales process by streamlining and optimizing every step of the buyer’s journey:

  • First Impressions – Form-fills and lead capture
  • Passing the Baton – Marketing to sales handoffs and more
  • Signed, Sealed, Delivered – Closing the deal and beyond

From awareness to evaluation to adoption, your reps will have everything they need to effectively and efficiently move prospects through the buyer’s journey, and leave them smiling on the other side.