How to Deliver a Frictionless Buyer’s Journey
The average B2B decision maker has been conditioned to
expect an experience on par with Amazon—do some research
online, decide to buy, and the product magically appears a short
time later, easy to use and effective.
So how can you make buying your solution or service as frictionless and seamless as possible—from form-fill to onboarding and everything in between?
In this guide, you will learn concrete strategies to reduce friction in your sales process by streamlining and optimizing every step of the buyer’s journey:
- First Impressions – Form-fills and lead capture
- Passing the Baton – Marketing to sales handoffs and more
- Signed, Sealed, Delivered – Closing the deal and beyond
From awareness to evaluation to adoption, your reps will have everything they need to effectively and efficiently move prospects through the buyer’s journey, and leave them smiling on the other side.