Buyers conduct research at all stages of their buying journey—they visit product pages, download marketing content, peruse case studies, and inevitably return to the websites that best meet their needs when it’s time to make a buying decision.
When sellers can capture these buying signals at earlier stages in the journey, they can reach out to buyers who are getting closer to making a decision with the exact right messaging at the right time.
Watch Outreach CRO Anna Baird and Global Innovation Evangelist Mary Shea, and 6sense CMO Latané Conant discuss:
Mary Shea, VP, Global Innovation Evangelist, Outreach
Anna Baird, Chief Revenue Officer, Outreach
Latané Conant, Chief Market Officer, 6sense