Interacting with B2B buyers has become increasingly difficult. They are known to choose a vendor based on the buyer experience, and expect sales conversations personalized to their needs. These conversations can start as early as an outbound email. Since buyers are 131% more likely to buy from a brand that provides relevant content, every organization should look at enabling their sellers to share the right content from first touch to close.
Showpad’s sales engagement integration for Outreach increases sales productivity by letting sellers find and share content within their sales workflow tool, and track individual contacts’ engagement with shared content. Additionally, marketers can enrich email templates with Showpad content so sellers can instantly share the right messaging and supporting content with prospects, still keeping track of individual engagement.
Showpad is the leading sales enablement platform for the modern seller. Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers by integrating industry leading training and coaching software with innovative content solutions. Using the most comprehensive data on successful sales interactions, Showpad fuels Artificial Intelligence to discover, replicate and automate what works for top performers.