As Go-To-Market routes become more complex, companies cannot afford to have their Marketing, BDRs, Sales, Reps, and Customer Success working in siloes. Businesses that do not align their org, tech and data flows will slow down their time to revenue and slow down growth. Selling into a large and complex buying committee needs a seamless and coordinated approach that transcends teams, technologies, and data stores.
LeanData's Revenue Ops Platform offers an easy to use, visual interface inside Salesforce to define routing rules for objects like Leads, Contacts, Accounts, and Opportunities. With the LeanData-Outreach integration, you can now automatically trigger Outreach sequences based on conditions such as when marketing qualifies a lead or if a new contact from an existing customer account signs up for a demo on your website.
LeanData provides the Revenue Ops platform to manage all go-to-market activities to increase speed-to-revenue, improve the buyer experience and better align sales and marketing ROI. As the leader in Lead-to-Account Matching, Routing, and Marketing Attribution solutions, LeanData stands at the center of your CRM connecting data to the right people, so businesses can accelerate time-to-revenue and drive growth.