Traditionally, sales and marketing have operated like two ships passing in the night, connecting only as one blindly hands off leads to the other. When sales and marketing teams don’t share the same strategy, your funnel is about as efficient and effective as fifty person conference call with a bad wifi connection.
Engagio tracks how engaged a prospect is with your marketing - which members of an account visit your website and which pages they hit, which marketing emails they read, which white papers they download. Combined with Outreach, valuable Engagio engagement data is surfaced inside Outreach, so sales teams can prioritize the most engaged accounts and individuals within those accounts for prospecting.
Engagio is built for marketers, by marketers. Our proven Account Based Marketing solutions enable marketers and their companies to land and expand high value accounts. Engagio’s marketing orchestration software helps B2B marketers to create and measure customer engagement, scaling the benefits of automation with the personalized benefits of the human touch.