Automate sales & marketing plays across the customer journey with ease.
Traditionally, sales and marketing have operated like two ships passing in the night, connecting only as one blindly hands off leads to the other. When sales and marketing teams don’t share the same strategy, your funnel is about as efficient and effective as a fifty person conference call with a bad wifi connection.
Demandbase tracks how engaged a prospect is with your marketing - which members of an account visit your website, which pages they hit, which marketing emails they read, which white papers they download. Combined with Outreach, valuable Demandbase engagement data is actionable. Now your marketing team can add their leads into an Outreach sequence directly from Demandbase.
Demandbase is built for marketers, by marketers. Our proven Account Based Marketing solutions enable marketers and their companies to land and expand high value accounts. Demandbase’s ABM Platform helps B2B marketers to create and measure customer engagement, scaling the benefits of automation with the personalized benefits of the human touch.