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Account-Based Sales Is All About The Execution

Outline your strategy then make your strategy a reality.

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Focus on your target accounts, not just individual people

Make sure all of your prospects are assigned to the right account, and have a holistic view on the account status.


Salesforce Account Sync
Outreach automatically groups prospects by account when syncing in from Salesforce from our robust bi-directional sync.

Account Activity Feed
See all communication taking place within an account, across your entire team, from one central feed.

Account Engagement Status
See exactly how many account personas you are engaging at any given time, and where your engagement has stalled out.

Account-Based Sales Platform

Tackle The Right Accounts With Outreach
Data Intelligence Partners

Outreach has world class integrations with data providers. Hook them up for the win!

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Account Plays

Create Plays That Your Whole Team Can Tackle Accounts With

Choreograph a strategy where you engage multiple personas simultaneously, or one at a time until you get a meeting booked.


Play By Play
Engage multiple personas within an account simultaneously with Plays designed to accomplish a specific goal at every step.

Goal Optimized
Track outcomes against your individual plays to figure out what account-based Plays are working, and which aren't.

Engage each person with communication sequences optimized for that persona's pain points and patterns.

account-based sales plays

Targeted Focus

Talk To The Right Personas, The Most Effective Ways

Outreach provides the engagement system that helps organizations engage their ideal customers more effectively and prevent the mistakes that can ruin deals.

prospect management system

Outreach gives super powers to every role in the sales cycle

Outreach is the one single platform where players can be coached, and strategies can be tuned for success.

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Persona Insights

Get Analytics On The Best Ways To Engage Each Individual Persona

Knowing who you're talking to, and how they prefer to be communicated with, is the key to communicating effectively - with empathy.


Best Techniques
Identify which Plays, Sequences, and messaging resonate the most for each of your personas.

Best Time Of Day
Determine which days of the week, and which times of the day (local to your prospect) are most effective times to engage.

Best Channels
Combined with timing, determine which channels are most effective at which times - all optimized by persona.


Account-Based Sales is about what you do, but also about what you don't do

With Outreach deployed on your team, bumper guards can be enabled to ensure the team stays on track and meets their goals.


Play Rules
Managers and users can determine how the outcomes of an interaction within a play can effect the play as a whole.

Account/Domain Throttle
Prevent users from engaging too many prospects within an account simultaneously through a global account domain throttle.

User Profiles
Leverage Outreach's fully customizable Profiles framework to tweak exactly which users are allowed to perform various actions.

account-based sales system

We Listen To Our Customers And Move Faster Than Lightning

  • "Outreach is at the forefront of our newly created Account-Based Sales Development platform. It is super-charging the pipeline growth of both our new business and expansion business at Cloudera."

    Lars Nilsson at Cloudera

    Lars Nilsson

    VP of Field Operations, Cloudera

  • "One of our biggest problems that I wanted to solve for was our ability to get to 100% of our leads on the first day. After putting people on a sequence using Outreach, we're now able to get to everybody on day one."

    Joyce Juntunen at Bizible

    Joyce Juntunen

    VP of Sales, Bizible

  • "Life before Outreach was an inefficient process. Outreach has a lot of the core functionalities and integrations that the others are missing. There's no other company in the world that's able to offer that level of functionality."

    Sahil Mansuri at Virool

    Sahil Mansuri

    Global Head of Brand Sales, Virool

Ready To Make Your Entire Team More Effective?

When you put Outreach to use you receive more than a tool - you get a playbook designed to make your team more successful.

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