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Even when your reps get a conversation started, prospects are prone to ghosting. After prospects reply to the rep’s initial email, only about half will respond again. So how do you re engage?
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Businesses live or die on their retention rate; anything over a 5% annual churn can put you in a world of hurt. But keep your churn low and you’ll prepare your business for sustainable, long-term growth.
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When sales reps select email variants based on response rates, they choose underperforming options 40% of the time. But what about accounting for sentiment? We recently put sentiment to the test in a sequence targeting marketing leaders.
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When we transformed Unleash into the Unleash Virtual Summit, we launched the largest virtual sales conference in the country, completely redesigned our engagement strategy, and influenced $119 million in pipeline.
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By asking our AEs to self-source top tier opportunities after the start of the pandemic, we brought in more decision makers earlier and built an Account-Based Sales muscle.
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