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Actionable Experiments and Insights from How Outreach Does Outreach

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Deal Management

How I Use Real-Time AI to Cut my Follow-up Time by 67% and Accelerate Deals

Clara Hughes, Corporate Growth Account Executive at Outreach's Avatar

Clara Hughes, Corporate Growth Account Executive at Outreach

Reps usually log off calls with a mountain of action items. The next couple of hours are a mad scramble to find the right info and get answers over to their prospect. What if you could use artificial intelligence instead?

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Pipeline Generation Marketing

You're Losing Inbound Leads With a Delayed Response Time — Here’s How We Reply in Under 3 Minutes

Kelly Justice, Senior Manager, Demand Generation at Outreach's Avatar

Kelly Justice, Senior Manager, Demand Generation at Outreach

At Outreach, we have designed an efficient inbound lead workflow. It’s highly automated to our sales team, so follow up actions with appropriate content rarely fall through the cracks—and each stage is coupled with detailed reporting. Our response time from a lead filling a form on our site to a rep reaching out with a personalized email is no longer than three minutes. Want to know how we do it?

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Pipeline Generation Deal Management

How Referral Selling Saved the Day When In-Person Was No Longer an Option

Scott Barker, Head of Strategic Engagement's Avatar

Scott Barker, Head of Strategic Engagement

Leads with a trusted referral were 82% more likely to SAL than ones that did not come through the referral network. Check out our latest Outreach on Outreach article to learn how.

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Sales Management

How I Reduced My Sales Team's Objection Rate by 254%

Kaitlen Kelly, Sales Development Manager - EMEA's Avatar

Kaitlen Kelly, Sales Development Manager - EMEA

With Buyer Sentiment Analysis, I’m no longer reviewing 5% of conversations and hoping they're beneficial. Instead, I’m analyzing them all and focusing coaching conversations around where I can make the most difference: objection handling.

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Pipeline Generation

When Over 50% of Your Prospects Go Quiet — Here’s How to Get Them Talking Again

Mark Kosoglow | VP of Sales's Avatar

Mark Kosoglow | VP of Sales

Even when your reps get a conversation started, prospects are prone to ghosting. After prospects reply to the rep’s initial email, only about half will respond again. So how do you re engage?

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