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Actionable Experiments and Insights from How Outreach Does Outreach

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Sales Management

The Content Review Process Powering Our 98% PSAT Score

Kelsey Blais Dobson - Senior Professional Services Consultant, Strategic Programs's Avatar

Kelsey Blais Dobson - Senior Professional Services Consultant, Strategic Programs

Learn how we used a repeatable content process to achieve a 98% PSAT Score!

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Pipeline Generation Sales Management

How We Increased SDR Qualified Opportunities by 92% with Strategic Sequences

Lauren Wadsworth, VP Global Sales Development, Segment's Avatar

Lauren Wadsworth, VP Global Sales Development, Segment

With sequences featuring customizable templates, we got our sales development team out there selling (not stuck in spreadsheets). Here’s how we integrated automation without losing personality.

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Sales Management

How I Reduced My Sales Team's Objection Rate by 254%

Kaitlen Kelly, Sales Development Manager - EMEA's Avatar

Kaitlen Kelly, Sales Development Manager - EMEA

With Buyer Sentiment Analysis, I’m no longer reviewing 5% of conversations and hoping they're beneficial. Instead, I’m analyzing them all and focusing coaching conversations around where I can make the most difference: objection handling.

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Pipeline Generation Deal Management Sales Management

Why (and How) We Started Asking Our AEs to Source 30% of Pipeline

Cassie Pless, Corporate Sales Manager at Outreach's Avatar

Cassie Pless, Corporate Sales Manager at Outreach

By asking our AEs to self-source top tier opportunities after the start of the pandemic, we brought in more decision makers earlier and built an Account-Based Sales muscle.

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