Selling Smarter in a Digital Age
With the majority of us working remotely, sales leaders are spending more time than ever conducting online research before making their next technology investment. More specifically? They’re checking out marketplaces — with 72 percent of buyers unwilling to make their purchase until they’ve consulted peer reviews. It’s as if this new buyer journey has eliminated sales reps from the conversation entirely until they’ve made their decision.
So how do we find our way back in? How do account executives know which prospects to pursue, when is the right time to reach out, and what message will best resonate?
Short answer? By letting that research work for you, not against you. Savvy sales leaders are leveraging marketplace intent data to inform their entire sales strategy. They’re putting it to work by triggering curated actions to reach out to those prospects while they’re researching you, not after they’ve already made their decision.
Join Outreach + G2 to learn how the right data and sales tools can help you sell smarter, and find yourself right back in the conversation where you belong. Walk away with answers to burning questions like:
- How do I prioritize the right accounts?
- How do I customize the right email messages to go out at the right time?
- How do I upsell and prevent churn in existing accounts?
Fill out the form to watch the recording today!
Alex Kremer, Corporate Sales Director @ Outreach
Caroline Celis, Senior Manager, Business Development @ G2