How Revenue Teams Win with the Right Technology
Technology advances coupled with new buying habits have monumentally changed how sellers accommodate today’s complex buying groups.
So how do we change our selling motions to keep up with their ever-changing demands? How do revenue teams turn customer preferences and rep behaviors into actionable insights? How do you use sales data to make the right business decisions at the right time, every time?
The answers are clear. CRMs alone won’t cut it. Revenue teams also need Revenue Operations & Intelligence (RO&I) technology.
Watch this conversation featuring Forrester Research discuss:
- Key trends to understand in today’s complex buying environment
- How technology unlocks efficiency, improves forecasting, and drives more revenue by closing the sales execution gap
- The methodology, analysis, and results of The Forrester Wave™: Revenue Operations And Intelligence, Q1 2022 research
- and more…
Seth Marrs, Principal Analyst, Forrester
Mary Shea, VP, Global Innovation Evangelist, Outreach