Data Is King: How Workday Measures Sales Performance

On-Demand Webinar

With most sales teams working from home indefinitely, data and insights are more important than ever. But not all data is created equal — so where do today’s sales leaders go for true insights?

This question comes up often for teams that prioritize outcomes over output. Workday is one such organization that wanted advanced and actionable insights to better measure customer engagement.

In this on-demand webinar, you’ll learn how Workday’s global GTM became one of the first Outreach customers to use buyer sentiment data to provide next-level sales intelligence for maximizing content, playbooks, and team performance.

Sign up to today to learn what it takes to focus on what really matters — your buyers.


Mike Madsen, Global Program Manager, Demand Strategy @ Workday

Mark Kosoglow, VP of Sales @ Outreach