Transforming Your Sales Teams for Success: Elevating your People, Processes and Technology

Technology is king in today’s business to business (B2B) world. For sales organizations, finding the right technology to support your teams may mean the difference between generating pipeline and going out of business. But all too often, sales organizations purchase new technologies and expect their sales transformation to be complete. This pitfall is as common as it is expensive.

This ebook is for sales organizations that have transformed or plan to transform their sales organization through new technology and how to prepare their people and processes to adopt it. We address how adding new technologies catalyzes changes to a sales organization and how they can minimize these growing pains by:

• Aligning business goals to the technology

• Utilizing change management techniques

• Enabling sales reps to use the technology

• Creating processes and workflows around the technology