Report

B2B Sales: Everyone Now Plays a Role in Revenue Goals

Recent global events have dramatically changed B2B sales forever. What does that mean for sales leaders? What are the long-lasting impacts? How will our teams and organizations adjust to the changes?

Forrester’s Principal Analyst Mary Shea answers those questions (and more) in this newly released report: The Democratization of B2B Sales. She reveals why leaders must let go of traditional seller hierarchies to succeed in this new remote environment.

Download this report to learn:

• Why sales success has shifted from individuals to teams
• Which digital tools can level the playing field for all sellers
• How to prepare for a different buying and selling landscape