Unleash Virtual Summit 'Ask the Experts' Roundtable: Marketing Playbooks and Programs

Q&A Session Recording

Replay this engaging roundtable discussion to learn how four marketing experts support their sales organizations and better align their marketing programs during these unprecedented times.

These leaders will discuss how to build marketing playbooks and efficient inbound lead workflows by watching our roundtable, a Q&A about Marketing Playbooks and Programs that influence millions in pipeline. Led by four of the best marketing leaders in the sales engagement community, watch this session to hear the panelists share their winning playbooks on account-based sales and marketing, converting leads, and the metrics you should be looking at. Combined, they each offer incredible insight into how to pivot marketing strategies to reflect the current shifts in buyer needs and how to stand out from your competition.

Hosted by Kelly Justice, Senior Manager, Demand Generation @ Outreach

Panelists:

Dan Frohnen - CMO @ Sendoso

Russell Branzon - Director of Demand Generation @ Gong

Kate Athmer - Senior Director of Growth Marketing & SD @ Bombora