Intro to Marketing Automation + Sales Engagement: The Ultimate Power Couple


Marketing Automation and Sales Engagement are finally tying the knot! Kickstart your Valentine's Day by learning why Marketing Automation and Sales Engagement are better together.

In this 30-minute on-demand webinar, you'll learn:

  • Why marketing automation is not a replacement for sales engagement, and why they work better together
  • Why having marketing automation alone won't suffice anymore
  • Best practices for connecting your critical sales and marketing technologies
  • How Outreach nearly tripled their marketing-sourced revenue goals through the power of marketing automation and sales engagement


  • Dan Ahmadi, Director of Demand Generation at Outreach
  • Lauren Alt, Marketing Operations Manager at Outreach