Intro to Marketing Automation + Sales Engagement: The Ultimate Power Couple

On-Demand Webinar

Marketing Automation and Sales Engagement are finally tying the knot! Kickstart your Valentine's Day by learning why Marketing Automation and Sales Engagement are better together.

In this 30-minute on-demand webinar, you'll learn:

  • Why marketing automation is not a replacement for sales engagement, and why they work better together
  • Why having marketing automation alone won't suffice anymore
  • Best practices for connecting your critical sales and marketing technologies
  • How Outreach nearly tripled their marketing-sourced revenue goals through the power of marketing automation and sales engagement


  • Dan Ahmadi, Director of Demand Generation at Outreach
  • Lauren Alt, Marketing Operations Manager at Outreach