How to Make Sure Your Emails Land in Your Prospects' Inboxes
Let's face facts: email is still the primary form of professional communication.
Unfortunately, legitimate, consultative sellers aren't the only ones who know that. Bad actors (and I'm not talking about Taylor Kitsch) are out there scamming, phishing, and spamming thousands of unsuspecting email users.
As a result, companies, internet service providers, and regulators have created safeguards to protect you.
But what happens if you those same rules meant to protect you actually prevent you from effectively doing your job?
Fear not. We created a comprehensive guide filled with best practices to ensure your emails end up where they belong—in your prospects' inboxes.
- The ins-and-outs of email authentication
- Why it's important to know exactly where your lead lists are from
- How to improve your sender reputation and lower bounce rates
- And much more!