Digital Sales Transformation
While it is generally intuitive that more digitally mature companies outperform digital laggards, 2020 put even more pressure on businesses as they shifted to remote models. However, digital sales transformation goes beyond simply buying new technology. According to a Deloitte digital transformation survey, to truly gain the benefits of digital transformation, organizations must coordinate and integrate technology with broader assets and capabilities. What they refer to as a “digital pivot,” requires tools that can drive processes and support workflows across the entire revenue team. Enter Sales Engagement.
Why Sales Engagement?
We know organizations must adopt a customer-centric approach to deliver on revenue targets and consistently win in the market. But it’s also important to dynamically adjust to market demands— to simultaneously plan for the long-game and tactically execute today. This puts pressure on sales teams to collaborate, share best practices at scale, stay on-brand with messaging, and double down on the strategies with proven outcomes. This alignment and coordination are incredibly difficult in a remote environment. As sales teams grow, it also becomes more difficult to pivot messaging, much less control access to the right content. If you’re rethinking your sales tech stack and the challenges listed above resonate with you - this buyer’s guide is for you. Making technology purchases can be stressful and confusing. While you know your business best - we put this together to provide you with some considerations for the business we know best - sales engagement.