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Account-Based Selling: The Secrets to a Successful Sales and Marketing Partnership

Account-based selling (ABS) is popular for modern sales organizations because it increases their customer engagement and revenue by taking a far more personalized approach to selling and marketing.

And while it's an effective and highly profitable sales strategy, it requires close collaboration and ongoing input from multiple departments across a company to successfully execute.

Fortunately, this ebook offers information on:

  • The seven secrets to creating and executing a successful ABS program
  • Who to include on your ABS team
  • Questions to ask when developing your company’s ABS strategy
  • Sample playbooks and programs to use to drive value for your target accounts
  • A list of potential key performance indicators to use.
  • Tools for managing your team’s performance

Download your copy of the ebook now!