Guide

Aligning Towards Revenue Efficiency

The True North of Every Sales and Marketing Leader

Revenue Efficiency isn't an abstract term, it's a practical (and achievable) goal for every sales and marketing leader. But with so many variables and levers, how and where do you start to ensure your team maximizes results with the minimum resource expenditure?

In this first entry in our innovative Leadership Guide to Revenue Efficiency eBook series, we will be walking you through the exact steps needed to achieve true revenue efficiency for your sales and marketing departments, including:

  • How to evaluate your org structure to support better sales and marketing alignment
  • Leveraging joint attribution to create an efficient, collaborative environment
  • Abandoning vanity metrics in favor of low-funnel, revenue-oriented analysis
  • Finding the right bridge technology to boost efficiency and streamline workflows