Sep 26, 2017 | Product News

Personalize your Calls at Scale with Voicemail Drop

Chelsey Feldman's Avatar

Chelsey Feldman

Product Storyteller

Your calls to prospects are a critical touchpoint, even when they don’t pick up the phone. I know what you’re thinking: It’s 2017 - no one checks their voicemail anymore, right? Wrong. People respond to voicemails a lot more than you think (5% of the time - to be exact!). That’s why we’re excited to expand our voicemail feature set to better set you up for success when reaching out to prospects. We’ve always given you the opportunity to leave personalized voicemails, and now we’re excited to bring you another option: Voicemail Drop!

Voicemail drop allows you to pre-record voicemails so you save time leaving messages, and you’re always prepared with the right thing to say when you hear that beep. For reps making 100 calls a day, voicemail drop can win back 7 hours of selling time per month! 

With Voicemail Drop, you can:

  • Repurpose your best voicemails at scale
  • Create multiple pre-recorded voicemails, and select a default message
  • Click to drop voicemails for both VOIP and bridge calls
  • And automatically record a default disposition when a voicemail is dropped

As we continue to innovate on this feature, expect to see enhanced capabilities, including:

  • Call analytics including callback rate so you can measure which voicemails are most effective
  • And the ability to intelligently select which voicemail you drop, based on type of call, sequence, or prospect

With Outreach Voicemail Drop, you are more empowered than ever to choose the right approach for every call- and measure your results to know which tradeoffs are worth it. Sometimes, you want to leave a quick voicemail so you can focus those 60 seconds on personalizing the perfect follow-up email. And sometimes a personalized voicemail will be more effective than a generic one. Our sales team, for example, looked at our own data and saw that with certain demographics, personalized voicemails don’t move the needle with deals closed. By choosing to strategically personalize or scale up instead of just automating or personalizing everything, our sales reps were able to increase SALs by 20%.

We know that you only have so many hours in a day, and you have to spend it wisely. Our goal is to help you strike that perfect balance between personalization and scale when you’re prospecting. And that balance is especially hard to strike when you’re working the phones. Voicemail is a critical touchpoint with your prospects, and we’re giving you the tools to scale up and make data-driven, strategic decisions to drive more meaningful connections.

To join our beta program email beta@outreach.io.