Episode 155 of The Sales Engagement Podcast came out in late March, after many major cities around the world began to shelter-in-place to combat the spread of COVID-19. The situation has left many sales leaders wondering, “What do we do now?”
Ben recommends these three things leaders should do in these difficult times: Communicate. Be Transparent. Stand Out.
Listen to the episode to learn exactly how to execute those three things. Even if you think you already know, now is a good time to be reminded.
Amy Volas, Founder and CEO of Avenue Talent Partners
LinkedIn has been extremely important in the B2B sales space for a while now, but with the sudden shift almost all sales now being worked on virtually, this leading social network will become all the more essential for making connections.
Amy recommends “identify your niche” and working your way up to becoming a meaningful contributor on LinkedIn, which is a great way to maintain connection with people and community while social distancing.
Listen to the episode to learn how to build your LinkedIn brand and deepen professional relationships with people.
If you can’t meet in person, a video is the next best thing (as many Zoom happy hour attendees know). Video can also be a powerful tool for an outbound enterprise sales strategy.
In this episode, Sati Hillyer talks about the human connection of video, when to personalize or generalize, how to create an effective video for enterprises, and how to deal with mistakes and imperfections.
If you’re considering adding video to your outbound sales playbook, this episode is a must-listen.